Will Will?

Will Will!

I have worked in a few design disciplines. I started out making ebooks and apps for children's publishing. Nowadays, I have found myself working at the intersection of digital products and brand identities. Brand is a loaded word. But I like to think of it simply as a promise. A promise that resonates with a captive audience. That promise identifies needs and provides solutions. The success of that promise relies on the message's consistency, no matter where or how someone encounters it.

I approach product design with brand-thinking, and I approach brand identity with product-thinking.  I think brand and product seek to solve the same problems, albeit with different solutions. That’s where I’d like to continue my work, happily at the intersection of product and brand.