I have worked in a few design disciplines. I started out making ebooks and apps for children's publishing. Nowadays, I have found myself working at the intersection of digital products and brand identities. Brand is a loaded word. But I like to think of it simply as a promise. A promise that resonates with a captive audience. That promise identifies needs and provides solutions. The success of that promise relies on the message's consistency, no matter where or how someone encounters it.

I approach brand design with product-thinking, and I approach product design with brand-thinking. I think brand and product define the same problems and solve the same solutions. That’s where I’d like to continue my work, happily at the intersection of brand and product.

Will Will?

 Will Will!